Mitigating Counterfeit Goods through Trademark registration
Trademarks is a unique sign that shows a product belongs to a certain company. One should always strive to make his/her trademark to stand out as much as possible. Companies use this type of trademark in order to establish themselves to the general populace. Business can reach an agreement on how they can use their trademarks to capture the attention of the market. This would be as a result of an agreement between the two companies on how to divide the profit raked up afterwards. Registering ensure that you get to have your product safeguarded from people taking advantage of the brand. Whenever a lawsuit arises then the trademark by law is a property.
There are laws set aside to safeguard the normal working of the companies when it comes to trademarks and any lawsuit filed. Registration safeguards the trademark from other counterfeit ones. Companies not registered might be treated as non-existent. This might be evidence in a court of law. One is ensured ownership of the sign.
There are many merits of registration besides the trademark being protected. When your product has this form of identity then the market would acknowledge this which would therefore differentiate the genuine product form counterfeits. Trademarks ensure that substandard goods don’t reach the market relieving the company in question from suffering loss. People would now get the best goods qualified to be used and which are given the clean bill of health. Trademarks also enables the prospective buyer to get hold of quality products rather than ones that might be of lesser quality. The market are able to distinguish between products in the long run. In the event that there is a trademark infringement having registered it would give you a solid argument . The case would to a great extent depend on the registration jurisdiction.
Major multinational companies have a source of identity due to trademarks. There trademarks are recognized across the divide hence making it special in a way. The company is able to practice its business without the possibility of getting counterfeit problems in the market. The market would hence result in a better and quality goods being circulated. Issues arising from similar type of goods are hence limitated. One merit of registration is due to the fact that you have your product stable and the loyal market knows the services provided therefore upholding its originality . This differentiates goods from each other. This would ensure that the products have a similar and loyal market since the market can be able to differentiate a certain product from other type of similar products that are in circulation.